Global Brands targets booming high-ABV RTD cocktail category with launch of Quadz
Global Brands is bolstering its portfolio with its latest innovation, Quadz – a no-nonsense solution to pre drinking that will burst onto the alcoholic RTD scene in May. Quadz will add a unique presence to Global Brands’ growing product range and is a launch that embodies the drinks producer’s bold approach to creating drinks that […]
A JUICY NEW SERVE: HOOCH CAPITALISES ON PEACH BOOM WITH LATEST FLAVOUR INNOVATION
Hooch, the iconic RTD brand renowned for bringing bold flavour and unmistakable fizz to the drinks aisle for over three decades, has unveiled its latest flavour innovation – Peach Hooch. Bursting with plump, juicy peach notes and finished with its signature Hooch fizz, the new variant is set to inject a fresh twist into fridges […]
Global Brands Expands into new category with the Launch of Nottari Sambuca
Global Brands has announced a new addition to its extensive portfolio, Nottari Sambuca, an Italian liqueur, that offers a bold, new opportunity in the category for pubs and bars across the UK. The new Nottari Sambuca, which will be launching at Northern Restaurant and Bar 2026 trade event, includes two SKUs: Nottari Bianca, a crystal […]
JAPANESE-INSPIRED LIQUEUR ASUKI TARGETS GROWTH IN ASIAN FLAVOURS AND SPRITZ OCCASIONS
A new name is entering the UK drinks market with the launch of ASUKI, a Japanese-inspired liqueur created for the modern aperitivo moment. ASUKI has been created to meet growing consumer demand for Asian flavour cues, lower ABV serves, and elevated social drinking occasions across the on trade. Launching with two 17% ABV variants, Yuzu […]
VK Squashka Celebrates Debut Scottish Listing as RTD Boom Continues
VK has announced an expansion of its newest offering north of the Scottish border, securing a listing for the brand’s latest RTD, VK Squashka, in Scotmid Co-operative. VK Squashka has launched across 180 stores for a six-week promotional period, until 6th March, with 85 stores serving as core RTD outlets – showcasing genuine demand for […]
HOOCH ON DRAUGHT HITS 86,000 PINTS AS KEGGED ALCOHOLIC LEMONADE FUELS ON-TRADE MOMENTUM
Iconic RTD brand, Hooch, made its first ever move on draught in spring 2025, responding to growing consumer appetite for fruit-forward, lower-ABV serves that offer something genuinely different on the bar. For the first time in its 30-year history, the iconic alcoholic lemonade was kegged and poured through taps into bespoke glassware, delivering a highly […]
TURNING BACK THE CLOCK: HOOCH RE-RELEASES ICONIC 90S CAN AS LIMITED EDITION TO CELEBRATE 30TH ANNIVERSARY
Hooch, the original trailblazer of the 90s alcopop movement, is celebrating its milestone 30th anniversary with the limited-edition re-release of its iconic 1995 can – based off the original design that first hit shelves and shook up the drinks scene three decades ago. Featuring the unforgettable lemon character that caused a stir back in the […]
F&S AND MASONS OF YORKSHIRE COLLABORATE TO TAP INTO PREMIUM RTD BOOM WITH NEW PRODUCT RANGE
Masons of Yorkshire has partnered with Franklin & Sons to launch a new premium ready-to-drink (RTD) can range, combining award-winning spirits with expertly crafted mixers. Launching in two 250ml variants, Original Gin & Light Tonic, and Vodka, Lime & Lemonade, the range has been designed to meet the growing demand for high-quality, convenient serves. The […]
Reef to become first UK alcoholic RTD available in Tetra packaging
Following its iconic return last year, Reef is making waves once again with an exciting new format, as it becomes the first UK alcoholic RTD brand to become available in Tetra packaging from July. Reef brought a nostalgic moment to UK consumers in 2024 with its relaunch, proving itself to be a timeless classic with […]
GLOBAL BRANDS LAUNCHES TAKE TEQUILA BLANCO FOLLOWING SURGE IN ON-TRADE DEMAND FOR TEQUILA
TAKE Tequila, owned by Global Brands, has officially launched its premium Blanco expression to the UK on-trade, expanding the range with a bold new option designed to elevate both classic and contemporary serves. With tequila demand booming, CGA data reports a 3.2% rise in tequila’s value in the on-trade last year, reaching £276 million, despite […]