Our Executive Team

We take care of things ourselves, everything we do is in-house and that’s what makes us so great! From data and insight to distribution and customer care, we pride ourselves in investing in our people and their skills, expertise and experience. Having all this in-house makes us agile, adaptable and keeps us pushing the boundaries.

Our executive team have a clear vision for the future, they’re ambitious and support our teams on innovation and creativity.

Executive Team

Founder and Chairman

Steve Perez

Managing Director

Julian Atkins

Group Managing & Financial Director

Shaun Bacon

Marketing Director

Matt Bulcroft

UK sales Director

Mike Smith

Senior Team

Director of International Sales

Keith Beattie

On Trade Director

Santi Perez

Head of People

Lou Herbert

Production Director

Brett Hardy